Experience
Accenture Song · Hamburg, Germany
Nov 2021 – Nov 2025
User Experience Architect — UX Lead, myAudi 3.0 Platform
- Led end-to-end design of customer-centric conversational and service experiences across web, mobile, and agentic surfaces from concept to launch.
- Designed complex conversational flows and workflows, aligning user intent, system logic, and business rules across multiple surfaces.
- Partnered with content, product, engineering, and research to define requirements and translate ambiguity into clear experience strategies and MVPs.
- Shaped early-stage opportunity areas by defining experience principles, flow architectures, and interaction models for scalable platform growth.
- Owned UX vision, interaction models, wireframes, and advanced Figma prototypes for complex, SaaS-like service workflows.
- Contributed to a shared conversational platform and design system, establishing standards, guidelines, and best practices across channels.
- Ensured accessible and inclusive experiences applying WCAG standards across conversational and visual interfaces.
- Validated design decisions through behavioral insights and experimentation, driving a 13.5% increase in customer engagement.
User Experience Analyst — Volkswagen MAN e-commerce
- Applied user-centered design thinking to synthesize behavioral and performance data into actionable insights for end-to-end product decisions.
- Designed and used UX metrics and benchmarks to evaluate usability, satisfaction, and experience quality, guiding iteration and experimentation.
- Connected design decisions to business outcomes, helping teams prioritize solutions balancing user needs, product goals, and technical constraints.
- Communicated findings and rationale through clear visualizations and storytelling to influence stakeholders and drive alignment.
User Research Analyst — Design Metrics for UX Benchmarks
- Benchmarked product design against competitors to identify targeted innovation and optimization opportunities.
- Used defined UX KPIs to make client product performance visible in direct comparison with competitors.
- Goal: create the automotive App experience benchmark for the industry.
Matchplat Srl · Bergamo, Italy
May 2020 – July 2021
User Experience & Interface Designer
- Designed AI- and IoT-enabled digital platforms, transforming physical retail services into connected digital ecosystems.
- Applied design thinking to identify innovation opportunities and accelerate product value.
- Prototyped product concepts using Figma and iterative feedback loops to refine features and workflows.
- Collaborated with multidisciplinary teams to integrate automation, analytics, and conversational interfaces into digital products.
Enterprise SPA · Milan, Italy
Jan 2020 – June 2020
User Experience & Interface Designer
- Designed e-commerce platforms for banking and retail businesses.
- Recreated features and filters for web pages to simplify user interaction.
Fifth Beat · Milan, Italy
Jan 2019 – July 2019
User Experience Design Intern
- Assisted Senior Designer conducting user research for Silversea Cruises.
- Improved digital touchpoints based on research insights.
- Contributed to information architecture, navigation, and UI across multiple breakpoints.