During travel disruptions, passengers often abandon digital tools due to low trust, costing airlines millions. This project explores how GenAI can rebuild trust, reduce friction, and improve recovery experiences.

Redesigning Germany's largest automotive marketplace — making it easier for millions of drivers to find, compare and buy their next vehicle.

What does it feel like to explore Antarctica? I designed an emotion-led experience for ultra-luxury cruise travellers — where every interaction had to feel as rare as the destination.

How do you know if your design is actually better than the competition? I built a benchmarking framework that turns qualitative UX into measurable, comparable metrics.

Classifying thousands of data entries manually is brutal. I designed an AI-assisted workflow that lets analysts bulk-classify at scale — without losing accuracy or control.

A conversational AI assistant that helps people understand and reduce their water consumption — designed at Politecnico di Milano with behaviour change at the core.