Projects I'm proud of
MAN Genuine Parts & Accessories
How do you design a parts shop for workshop mechanics who can't afford downtime? I built MAN's first e-commerce platform from zero — shipped across 4 European markets.
B2B Digital Platform
End-to-end user journey
American Airlines — Passenger Experience
During travel disruptions, passengers often abandon digital tools due to low trust. This project explores how GenAI can rebuild trust, reduce friction, and improve recovery experiences.
GenAI
Agentic AI
New
ADAC Fahrzeugwelt
Redesigning Germany's largest automotive marketplace — making it easier for millions of drivers to find, compare and buy their next vehicle.
Automotive UX
Vehicle marketplace platform
Wanderlust — Silversea Cruises
What does it feel like to explore Antarctica? I designed an emotion-led experience for ultra-luxury cruise travellers — where every interaction had to feel as rare as the destination.
UX Research & Strategy
Luxury Travel
Design Metrics for UX Benchmark
How do you know if your design is actually better than the competition? I built a benchmarking framework that turns qualitative UX into measurable, comparable metrics.
User Research
UX Benchmark Framework
Bulk Classification of Data
Classifying thousands of data entries manually is brutal. I designed an AI-assisted workflow that lets analysts bulk-classify at scale — without losing accuracy or control.
AI-Assisted UX
Data classification tool
Coming soon
Linda — Water Assistant (Politecnico di Milano)
A conversational AI assistant that helps people understand and reduce their water consumption — designed at Politecnico di Milano with behaviour change at the core.
Water AI Assistant
Politecnico di Milano
Coming soon